About Us – Experts in Golf Club Growth

I'm Thierry Henschen, founder of Parcours Sàrl, a digital marketing agency based in Luxembourg. After 14 years of helping leading companies grow online, I turned my focus to a sector with massive untapped potential: golf.

That’s why I created Nugoma – New Golf Marketing – a dedicated solution built to help golf clubs grow smarter and faster. We don’t do generic marketing. We build custom, data-driven strategies to solve one specific challenge: helping golf clubs attract more members, fill more tee times, and pack their tournaments.

We’ve taken proven techniques used by top e-commerce brands and adapted them for golf—combining social media ads, interactive funnels, and CRM-powered lead nurturing to deliver real, measurable results.

If your club is ready to grow, Nugoma is ready to lead the way.